The Santa images are from Haddon Sundblom paintings created for The Coca-Cola Company holiday advertisements that ran from the 1940s through the early 1960s. Sundblom, a famed commercial artist, depicted a rosy-cheeked, smiling, grandfatherly man in a red suit that came to embody the very essence of “Santa.”

The U.S Postal Service will ring in the 2018 holiday season with “Sparkling Holidays” – Forever stamps featuring classic Santa images from 1950s Coca-Cola advertisements.

For more information about the Postal Service, visit usps.comand usps.com/postalfacts.